Analysts at Citi, led by Peter Lee, stated that Samsung Electronics Co., Ltd. will benefit from a favorable pricing environment for memory chips this year. The analysts forecast that the average selling prices for Dynamic Random-Access Memory (DRAM) and NAND flash products could rise by 88% and 74% respectively in 2026, which are increases above Citi's previous predictions of 53% and 44%. Driven by increased adoption of AI applications and growing demand for central processing units dedicated to AI training and inference, a significant shortage of general-purpose memory products is anticipated this year, according to the analysts. Citi raised its target price for Samsung Electronics by 18% to 200,000 Korean won per share and maintained a "Buy" rating. So far, the company's stock price has increased by 5.1%, reaching 135,000 won per share.