On June 10th, Zeekr officially announced the establishment of a 10 million yuan "Chicken Leg Fund" specifically for over 6,000 after-sales service partners nationwide. The fund is designated for daily rewards to frontline service employees.

According to Zeekr, this initiative originated from a real-life rescue incident. During the May Day holiday, a newlywed couple experienced a flat tire in the uninhabited Tengger Desert. The team from the Yinchuan Jinfeng Zeekr Home drove hundreds of kilometers to carry out the rescue, providing a full suite of services including dedicated vehicle transfer, hot meals, and nighttime repairs. The car owners were deeply moved and took to social media, calling for the public to "give the mechanics a chicken leg" as a gesture of appreciation.