Signet Jewelers (SIG) stock surged 5.24% in the pre-market trading session on Friday, following the release of its Q3 2025 earnings results. The jewelry retailer reported mixed performance, with challenges in its digital banners offsetting gains in its fashion segment.

While SIG's overall revenue declined 3% year-over-year to $1.35 billion and same-store sales dipped 0.7%, its fashion category witnessed strong momentum. Lab-created diamond fashion sales grew by over 30%, driven by robust demand for new merchandise assortments. This strength in the fashion segment, coupled with inventory optimization efforts, helped mitigate the impact of digital banner underperformance on SIG's results.

Analysts had a mixed reaction to SIG's earnings. Some upgraded the stock, citing an attractive entry point after the post-earnings selloff on Thursday. Others maintained a neutral stance, highlighting the ongoing digital integration issues that weighed on performance. However, the company's efforts to enhance its fashion offerings and maintain gross margins through product mix optimization were seen as positive catalysts for the stock's intraday surge.