Impression Dahongpao Co., Ltd. (IMPRESSION DHP) has warned shareholders that its unaudited net profit attributable to equity holders for the year ended 31 December 2025 is projected at approximately RMB35.39 million, a year-on-year decrease of about 21.8%.

Management attributed the profit contraction to higher upfront expenditure linked to “Moonlight over Mount Wuyi”, a cultural-tourism performance venture launched in May 2025. Between 1 May and 31 December 2025, the new show staged roughly 380 performances, drew around 91,700 attendees and generated revenue of about RMB11.81 million. Although the initiative lifted the Group’s overall operating income versus 2024, production, venue construction, team building and marketing outlays grew at a faster pace, suppressing net profitability.

The figures are based on the Group’s unaudited management accounts prepared under China Accounting Standards for Business Enterprises. Final audited results for FY2025 are scheduled for release by the end of March 2026.