EAST BUY (01797) saw its shares rise more than 7% during the morning trading session. At the time of writing, the stock was up 3.88%, trading at HK$28.94 with a turnover of HK$223 million. The surge follows the company's recent health food product launch event in Beijing, where it announced that six of its self-operated health food products have received the national "Blue Hat" certification. The certified products include a Calcium, Zinc, Vitamin D, and Vitamin K oral liquid, Alande Glucosamine Chondroitin Calcium Tablets, and Multivitamin and Mineral Tablets. The company indicated that this independent product line is expected to gradually expand to cover a full range of health food categories. This development signifies EAST BUY's official entry into the highly regulated health supplements industry.