Summary: Winning trust through product strength and promoting sales through service excellence.

Since the beginning of 2026, Urumqi Yashan Jinglu, a project constructed and sold under the management of SINO-OCEAN Group's management arm, has achieved sales nearing 400 million yuan. This accomplishment not only meets the set performance targets but also ranks first in villa transaction volume citywide. Against a backdrop of gradual market recovery and increasingly rational customer decision-making, Yashan Jinglu has gained market recognition and achieved a successful start to the new year, leveraging its advantages of "ready-to-view completed properties with full certification" and professional services available throughout the Spring Festival period.

Building "Peace of Mind" into Market Competitiveness In the current market, customers increasingly value authenticity and certainty. The strong sales performance of Yashan Jinglu at the start of the year stems from the management arm's precise understanding of core customer needs. The management arm transformed the visibility and tangibility of the product into key selling points in market communication—ready-to-view completed properties with full certification—directly addressing customer concerns regarding delivery, quality, and risk. Compared to competing projects in the same area, this more reassuring product presentation has created clearer differentiation for the project in a competitive landscape.

Integrating City Hotspots into Real-Life Scenarios Strong sales are never the result of a single action but rather a process where project value is consistently recognized. In February, the management arm coordinated with city hotspot events such as the "7th Urumqi Yashan Ice and Snow Peak Challenge" to create a series of themed activities. This integrated the promotion of Yashan Jinglu into urban life scenarios, allowing customers to naturally perceive the project's value while engaging with city events and experiencing the urban atmosphere. This communication method, synchronized with city hotspots and connected to customers' daily lives, enhanced the project's exposure and strengthened the emotional link between the project and its target audience.

Converting Limited Traffic into Effective Sales The Spring Festival period is both an emotional milestone and a key window for property purchases. Focusing on this critical period, the management arm launched系列活动 such as "New Year Shopping Festival" and "Spring Festival Special Offers" targeting both residents staying in Urumqi and those returning home. Through more direct and practical incentives like "fixed-price units," "special opening price units," "customized lucky bags," "visit gifts," and "transaction gifts," they improved customer visitation and conversion rates, transforming customer interest into concrete sales results.

Maximizing Service to Seize Every Opportunity Market opportunities are fleeting; the ability to capitalize on them tests a team's professionalism and execution. To address customer needs for inquiries, viewings, and signing contracts during the Spring Festival, the Yashan Jinglu sales center maintained operations with a dedicated team available throughout the holiday. They provided one-on-one, full-process services—from unit explanations and policy clarifications to finalizing transactions—ensuring every customer inquiry received a timely response.

Combining Channel Advantages with Reputation Strengths Beyond on-site conversions, the management arm also continuously strengthened channel integration and maintained relationships with existing homeowners. On one hand, they focused on enhancing the efficiency of distribution channels by integrating high-quality local resources and persistently removing obstacles in customer acquisition. On the other hand, based on high-quality delivery and positive living experiences, they encouraged word-of-mouth referrals from existing homeowners, amplifying the project's market presence and conversion capability. This approach ensured that the project's strong sales were not merely a temporary surge but a sustained effort built on multi-channel coordination, multi-touchpoint conversions, and solid customer endorsement.

The robust sales performance of Urumqi Yashan Jinglu is no coincidence. It is supported by the inherent strength of the project's product and reflects the professional operational capabilities of the management arm in project construction and sales. Grounded in product quality and connected through service excellence, the management arm continues to enhance project sales efficiency and market recognition in a more pragmatic and professional manner.