SRM Entertainment, Inc. (NASDAQ:SRM), whose stock has surged over 1,400% in the past six months according to InvestingPro data, announced Wednesday it is changing its corporate name to Tron Inc. and will begin trading under the new ticker symbol "TRON" on the Nasdaq Capital Market effective July 17, 2025.

SRM Entertainment shares jumped 32% in morning trading.

The company, currently valued at approximately $120 million, said the name change reflects its strategic shift to become a TRON (TRX) treasury strategy company. The CUSIP number will remain unchanged at 85237B101.

"This transition marks a pivotal moment in our corporate strategy to enhance long-term value through Tron treasury management," said Rich Miller, CEO of the company, according to the press release.

The company claims to be the largest publicly traded corporate holder of TRX tokens, currently holding more than 365 million TRX. It noted that its share price has increased since announcing the Tron treasury strategy.

Founded in 2017, the TRON blockchain supports smart contracts and decentralized applications, with the press release stating it hosts approximately $81.7 billion in US dollar stablecoins as of July 13, 2025.

Despite the name change, the company will maintain its original business through a wholly owned subsidiary that designs and manufactures custom merchandise for theme parks and entertainment venues, including products for Walt Disney Parks and Resorts, Universal Parks and Destinations, and other attractions. InvestingPro analysis indicates the company maintains strong liquidity with a current ratio of 3.66, though revenue declined 22.63% in the last twelve months.

The information in this article is based on a company press release.

In other recent news, SRM Entertainment has made significant strides in its business strategy, starting with the completion of a $100 million TRON Treasury launch. The company has staked over 365 million TRON tokens through JustLend, potentially yielding up to 10% annually. This staking initiative is part of SRM’s broader $100 million investment in a TRON Treasury Strategy. Furthermore, SRM has entered into a Securities Purchase Agreement for a private investment in public equity (PIPE) offering, involving 100,000 shares of Series B Convertible Preferred Stock. The deal, valued at $210 million if all warrants are exercised, will be paid in TRON tokens.

Additionally, SRM is preparing for a reverse merger with Justin Sun’s digital asset platform Tron, which will allow Tron to go public in the U.S. This merger is expected to bring up to $210 million in token assets to the new company, which will be named Tron Inc. As part of these changes, Justin Sun has been appointed as an advisor, and Eric Trump is anticipated to take a role in the newly formed company. SRM also announced plans to implement a dividend policy and change its name to Tron Inc. to better reflect its strategic direction.