On October 29, Xiaomi Auto announced that over the weekend, the Xiaomi SU7 Ultra hosted an exclusive Ultra appreciation event at Guangzhou Changzhou Island Yacht Club in collaboration with a renowned yacht club. Lei Jun, CEO of Xiaomi, reposted the announcement and stated that Ultra Club is now open for registration, welcoming more Ultra owners to join.
It is reported that Xiaomi Ultra Club, a premium membership club, was established on February 27 this year with an annual fee of 3,999 yuan and an initial limited membership of 2,000 people. On October 27, Xiaomi Auto announced that Ultra Club would be open to all Ultra owners.