POP MART's "Mini LABUBU" (THE MONSTERS Secret Code Series) is scheduled to launch online at 22:00 on August 28th, with online reservation numbers surging as excitement remains high.

On the Dewu platform, the Secret Code Series vinyl plush keychain blind boxes have already attracted 24,100 pre-orders.

The Secret Code Series features vinyl plush keychain blind boxes divided into 2 series, each containing 14 regular designs and 1 hidden design, totaling 30 variants. Unlike the regular 17cm tall LABUBU vinyl plush figures priced at 99 yuan each, the mini LABUBU is priced at 79 yuan per piece, with a complete set selling for 1,106 yuan. Offline sales will also begin on August 29th. POP MART has indicated that if in-store pickup orders reach capacity, stores may face inventory shortages preventing direct purchases, and recommends prioritizing online purchase channels.

The "Starry Dream Weather Bureau Series Blind Box" sold over 2,000 units in 5 days on the Dewu App.

On POP MART's official online sales platform mini-program, there is currently no reservation function available, with only an option to subscribe for "launch notifications" through the mini-program. On the Dewu platform, the Secret Code Series vinyl plush keychain blind boxes have garnered 24,100 reservations, while some merchants on Taobao and Xianyu platforms have also listed pre-orders.

Additionally, taking POP MART's August 21st releases as examples - the "Starry Dream Weather Bureau Series - Plush Keychain Blind Box" and "Summer Sun Series - MOKOKO Vinyl Plush Keychain" - the "Starry Dream Weather Bureau Series Blind Box" sold over 2,000 units in 5 days on the Dewu App, with 12,000 people expressing "want" intentions.