MINISO Group Holding Limited (09896) jumped more than 4% in early trading on the Hong Kong Stock Exchange. As of the time of writing, the stock was up 3.64% at HKD 17.96, with trading volume reaching HKD 50.12 million.

According to recent announcements from the company, its first exclusive original artist IP, YOYO, surpassed RMB 200 million in global sales for August alone, marking a historic single-month record. This momentum builds on consecutive monthly sales exceeding RMB 100 million in the Chinese market during June and July, underscoring the global impact of MINISO's proprietary intellectual property. Since the debut of its first product in June, YOYO has expanded into 53 countries and regions worldwide.

In a research note, Shenwan Hongyuan highlighted that MINISO's domestic brand is accelerating its growth trajectory, while TOP TOY maintains robust expansion. The company continues to broaden its operations overseas, particularly in core markets. Improvements in same-store sales across all business formats reflect effective optimization of product strength and merchandise structure. The brokerage remains optimistic about profit recovery exceeding expectations, driven by the strategic advancement of proprietary IPs and large-format store initiatives.