The Market Supervision Administration of Jinzhou City in Liaoning Province recently received two commendatory banners from medical device manufacturers and distributors, presented to its Administrative Approval Division II. The administration's medical device approval efforts have consistently focused on addressing corporate needs and resolving procedural bottlenecks, making sustained improvements from three aspects: "online empowerment, dedicated guidance, and proactive services" to provide businesses with more efficient and considerate service experiences, inject new momentum into the medical device industry's development, and introduce new measures for optimizing the city's business environment. Online empowerment breaks down "spatial barriers." The medical device approval process leverages the National Medical Products Administration's government service portal to achieve "full online processing with zero in-person visits." Enterprises no longer need to submit paper documents at service windows, as they can complete all procedures including material submission, progress tracking, and result downloading through online operations. Meanwhile, the automatic generation and push function for "electronic licenses" has been implemented, with approved licenses being instantly delivered to corporate accounts upon authorization, directly usable for business activities and government procedures, completely eliminating the waiting period for "physical license mailing" and enabling data to travel more while enterprises move less. Dedicated guidance resolves "preparation queries." Targeting pain points where newly established medical device companies are "unfamiliar with licensing requirements and unclear about preparation processes," a "proactive service" mechanism has been introduced. Through one-on-one online mentoring by dedicated staff, questions regarding system establishment, personnel allocation, and material submission are collected in advance, guiding companies to standardize preparations and reducing rejections due to non-compliant materials or layouts from the source, thereby helping enterprises quickly meet licensing standards. Proactive service addresses "license renewal challenges." According to regulations, medical device distributors must submit license renewal applications 30 to 90 working days before expiration, but approval services frequently encounter situations where companies delay or forget to submit applications during the renewal period, leading to business suspension and operational gaps. To resolve this operational bottleneck, the municipal administration's approval and supervision departments have jointly created a regional medical device distributor list, proactively reminding enterprises to complete renewal procedures when they enter the application period and assisting with relevant documentation preparation to ensure uninterrupted business operations, allowing companies to experience the warmth and efficiency of approval services through professional, butler-style support.