Zhihu's stock price surged 7% in Hong Kong and 6% in U.S. overnight trading, drawing market attention. This upward trend is primarily due to the company's release of its second-quarter 2025 earnings report, which exceeded market expectations.

The financial report shows that Zhihu achieved revenue of 717 million RMB in the second quarter, with adjusted net profit (Non-GAAP) of 91.3 million RMB, marking the third consecutive quarter of profitability. Among these, the paid reading business contributed 402 million RMB in revenue, accounting for 56.1% of the total; marketing services and vocational education businesses contributed 223 million RMB and 62.1 million RMB respectively. Zhihu's founder, chairman, and CEO, Zhou Yuan, stated that the consecutive quarters of non-GAAP profitability demonstrate the continuous effectiveness of the company's refined operational strategy.

Notably, Zhihu is actively investing in the field of artificial intelligence (AI). The company is continuously iterating its AI capabilities through large models and AI applications, with its AI search product "Zhihu Zhidá" enhancing the overall network effect of community professional content and expert networks. In the future, Zhihu plans to iterate "Zhihu Zhidá" towards an AI agent, aiming to develop it into a one-stop productivity tool for users. This strategy is expected to further enhance the company's competitiveness and long-term development prospects.