POP MART International (09992.HK), the Chinese toymaker known for its trendy character figurines, saw its stock soar 5.06% in intraday trading, reaching a new high. The company's shares have been on a remarkable uptrend, reflecting its success in capturing the hearts of Generation Z consumers and its aggressive global expansion strategy.

The surge in POP MART's stock price can be attributed to several factors. The company has demonstrated a keen ability to develop and nurture intellectual property (IP) that resonates with young consumers. Most notably, its Labubu character from "The Monsters" series has gained global fame, fueling overseas sales and contributing to the stock's tenfold increase over the past year. Building on this success, POP MART recently launched Labubu 3.0, a new set of seven colorful figurines, further cementing its position in the collectible toy market.

POP MART's financial performance has been equally impressive, with 2024 revenue soaring 107% year-over-year to 13 billion yuan, and profits jumping 188% to 3.1 billion yuan. Notably, overseas sales surged by 375% to 5.1 billion yuan, driven by rapid growth in Southeast Asia and North America. The company's global ambitions are further underscored by a recent management reshuffle aimed at expediting international expansion. Analysts remain bullish on POP MART's prospects, with JPMorgan predicting that overseas sales could account for about 65% of the company's total sales by 2027, up from the current 40%. This positive outlook is reflected in the stock's robust analyst ratings, with 40 buy recommendations and only two holds, signaling strong confidence in POP MART's continued growth trajectory.