JIUMAOJIU (09922) Reports Continued Positive Operating Performance for Key Brands in Q1

Stock News
04/10

JIUMAOJIU (09922) announced that during the first quarter of 2026, the operating performance of the group's main brands continued its positive trend. For the brand Tai Er, the average daily same-store sales in mainland China showed a strengthened year-on-year increase, continuing a step-by-step recovery trend observed since the second quarter of 2025. During the period, average daily same-store sales for both the "Fresh" model stores and the older model stores turned positive year-on-year, contributing to an overall low double-digit growth for Tai Er in mainland China. The performance of the "Fresh" model stores was particularly notable, providing further validation for the effectiveness of the store model upgrade. As of March 31, 2026, Tai Er had cumulatively opened 273 "Fresh" model stores in mainland China, covering 81 core cities nationwide. These stores have continued to optimize their product structure and customer experience, further reinforcing the brand's positioning around "fresh ingredients." Based on the current positive model validation and store performance, the group plans to complete a comprehensive adjustment and renovation of its mainland China stores within 2026. The optimization of Tai Er's store network, which began in late 2024, was largely completed in the first quarter of 2026. The group expects Tai Er to gradually return to a more stable development pace. In overseas markets, Tai Er's average daily same-store sales faced some pressure. This was mainly due to a slight decrease in customer average spending, influenced by adjustments to the menu structure, as well as impacts from changes in the external market environment in some overseas regions. Furthermore, new models for the group's other brands are being actively explored and rolled out. Among them, the new model store "JIUMAOJIU • Shanxi Restaurant" has received positive market feedback. The company believes that with the continued refinement and subsequent promotion of new model stores for each brand, the same-store operating performance of the relevant brands is expected to improve gradually. Meanwhile, the average customer spending for the group's main brands in mainland China has remained stable or seen slight increases for multiple consecutive quarters.

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