On August 25, the 2025 Digital Smart Food Ecosystem Conference was held in Beijing. Zhou Yunjieb, Chairman of the Board and CEO of Haier Group, was invited to attend and deliver a keynote speech.

Zhou Yunjieb stated that future competition will not be confrontation between enterprises, but dialogue between ecosystems. By adopting industrial internet thinking to build an open digital smart food ecosystem, it can effectively promote deep integration of primary, secondary and tertiary industries, creating the "fourth industry."

Following is the full transcript of the speech:

Distinguished leaders, experts, and media friends:

Good morning, everyone!

First, on behalf of Haier Group, I would like to extend warm congratulations on the convening of the 2025 Digital Smart Food Ecosystem Conference! I sincerely thank the Beijing Municipal Party Committee and Government, as well as the Fengtai District Party Committee and Government for their care and support of Haier!

Last month, Wang Shaofeng, Secretary of the Fengtai District Party Committee, led a delegation to inspect Haier's Digital Smart Food Experience Center located in Chongqing. This made us deeply feel Fengtai's determination to promote industrial upgrading and strengthened our confidence in close cooperation between both parties.

Based on Haier's exploration and practice, I will report on three aspects:

I. Developing Digital Smart Food Ecosystem is Inevitable for Implementing National Strategy

First, building a digital smart food ecosystem serves as an "accelerator" for building Healthy China.

People's health is the foundation of people's happy life. The 14th Five-Year Plan also clearly proposes to deeply implement the Healthy China Action, requiring both scientific and effective supervision and genuine hard work from participants. Food is the most fundamental carrier of Healthy China. Building a digital smart food ecosystem to achieve everyone's health will inevitably accelerate the construction of Healthy China.

Second, building a digital smart food ecosystem serves as a "stabilizing anchor" for rural revitalization.

Industrial revitalization is the foundation and key to comprehensive rural revitalization. When industries prosper, rural areas thrive, and when rural areas thrive, farmers become wealthy. Using the development of modern agriculture as the cornerstone and entry point, applying industrial thinking, market logic, capital power, and ecological strategy to create a digital smart food ecosystem helps increase agricultural efficiency, rural vitality, and farmers' income, supporting rural revitalization.

Third, building a digital smart food ecosystem serves as a "catalyst" for regional economic development.

Beijing is an important agricultural product circulation hub in northern China. By empowering the entire food industry chain with technology, promoting faster development and better benefits for enterprises in the industrial chain, and catalyzing the continuous emergence of new industries, new business models, and new formats, there is hope to take the lead in building a trillion-level food industry platform that drives higher-quality regional economic development.

II. Developing Digital Smart Food Ecosystem Requires Leveraging Three Major Forces

First is leveraging the power of integration. By creating a digital smart food ecosystem, the "source value" of agriculture, "transformation value" of industry, and "extension value" of service industry can mutually penetrate and empower each other, both breaking through development bottlenecks of individual industries and nurturing new business models, new scenarios, and new formats through integration.

Second is utilizing the power of technology. Technology is the core engine for building a digital smart food ecosystem, capable of completely reshaping the entire industry landscape. Digital technology is like a thread, and each link of the primary, secondary, and tertiary industries is like pearls. Technology strings the pearls into a necklace, revitalizing industrial vitality.

Third is building the power of ecosystem. From the perspective of digital economy, consumer internet is the "first half," industrial internet is the "second half," and the digital smart food ecosystem is precisely the product of their integration. Future competition is not confrontation between enterprises, but dialogue between ecosystems. Using industrial internet thinking to build an open digital smart food ecosystem can effectively promote deep integration of primary, secondary, and tertiary industries.

III. Creating Digital Smart Food Ecosystem to Pioneer the "Fourth Industry"

Food is paramount to people, and food safety comes first. This concerns every person and every enterprise, with no bystanders, only participants. Haier's exploration has broken traditional industry boundaries, connecting agriculture, industry, and service industry, forming new business models that transcend the primary, secondary, and tertiary industries, which we call the "fourth industry."

First is value empowerment, both giving fish and teaching to fish.

In empowering agriculture, we inject industrial thinking into modern agriculture. Through smart technology, we monitor data on weather, soil, fertilizer, and water to provide scientific decision support for crop cultivation, promoting agricultural transformation toward high-end, intelligent, and green development.

In empowering industry, relying on the COSMOPlat industrial internet platform, we provide digital services such as equipment management, MES, and WMS for food processing and equipment manufacturing enterprises, achieving full-process visibility and improving production efficiency and management levels.

In empowering service industry, we promote three major breakthroughs for catering enterprises: intelligent cooking with smart cooking equipment ensuring serving efficiency and dish flavor; intelligent supply chain with blockchain traceability technology making ingredients traceable "from farm to table"; intelligent health by recommending personalized diets based on user health indices, supporting weight management, chronic disease management, and comprehensive health management.

Second is ecosystem integration, creating the "fourth industry" with ecosystem thinking.

Haier's accumulated technology and experience in the smart home track provide a strong foundation for smart kitchen and other scenarios; the management concepts and technology from the health track can achieve "personalized" nutritional meal plans; the COSMOPlat industrial internet platform enables efficient coordination of ingredient procurement, processing, and delivery through equipment networking and data interconnection; Haier Hainayun's smart monitoring technology provides real-time visual management of restaurant environments and food safety; Haier RRS cold chain logistics provides logistics solutions from field to table.

Haier's layout across the entire industrial chain supports our ability to take the lead in connecting primary, secondary, and tertiary industries, building a boundaryless smart food industry ecosystem, which we call the "fourth industry" - an ecosystem-type industry.

Third is model innovation, building a unified national market with the new "IPO" model.

Professor Sun Xinbo from Northeastern University summarized Haier's model as the "IPO" model: I (Input) is investment, firmly investing around the main theme of rural revitalization; O (Output) is output, supporting national health through digital ecosystems; P (Process) is the process, which is the digital smart food ecosystem built by Haier with Fengtai and other resource parties. The "IPO" model not only creates a commercial closed loop for this ecosystem but also provides a replicable model for cross-regional ecosystem collaboration.

Haier will use this conference as an opportunity to create a "Beijing Model" with "precision in health management, strength in rural revitalization, and warmth in public services," and replicate it nationwide to co-create value and share achievements!

Thank you all!