October 10th morning news - Media reports have emerged claiming that ZEEKR Technology Group CBO Guan Haitao has recently resigned and no longer holds any position within the company. However, insiders have stated that Guan Haitao remains employed.

According to reports, Guan Haitao's latest Weibo post was published in early August this year, and he has remained inactive on the platform for two months. Currently, Guan Haitao has changed his Weibo username from "ZEEKR Guan Haitao" to "Guan Haitao Thomas," though his Weibo verification still displays "ZEEKR Technology Group CBO."

Background information shows that Guan Haitao previously served as CMO for Honor China and head of the e-commerce department. In 2023, Guan Haitao left Honor to join ZEEKR as CMO, and in February 2025, he was appointed as Chief Business Officer (CBO) of ZEEKR Technology Group.