On August 20, POP MART (09992) held its 2025 interim results conference, where supply chain leader Yuan Junjie announced that the company's plush toy category has become a breakout product line, benefiting from precision manufacturing and bilateral coordination across the industrial chain. The plush toy production capacity increased 10-fold year-over-year, with August production capacity exceeding 30 million units.

Leveraging its 3A supply chain capabilities, POP MART has continuously enhanced quality management standards through the development of new materials and manufacturing processes. During the first half of this year, POP MART's supply chain division collaborated with Guangzhou Customs and other institutions to jointly release relevant standards for trendy toy products and peripheral merchandise.

In the first half of 2025, POP MART's plush toy category generated revenue of 6.14 billion yuan, representing a remarkable year-over-year growth of 1276.2%.