India is set to introduce transaction fees for merchants receiving payments above a certain threshold through its widely acclaimed Unified Payments Interface (UPI) system, marking a significant policy shift for the world's largest real-time payment network.
The new rules, announced by the National Payments Corporation of India (NPCI), will see merchants charged a fee of 0.4% for receiving single UPI payments exceeding 2,000 rupees (approximately $20.84). For transactions surpassing 75,000 rupees, the fee will be capped at 300 rupees per transaction. The NPCI emphasized that person-to-person transfers through UPI will remain entirely free, and noted that even with the new merchant fees, the charges remain substantially lower than the 0.9% rate for debit cards and the 1.5%–2.5% range for credit cards.
This decision marks a departure from the zero merchant discount rate (MDR) policy that the Indian government implemented in 2020 to accelerate digital transaction adoption across the nation. Over the subsequent six-year period leading to January 2025, UPI's total transaction volume surged to 213 trillion rupees. The World Bank had earlier praised the system for enabling instant settlements, universal acceptance, and zero cost to users, but the new fee structure has drawn intense scrutiny and criticism from various quarters.
Fintech companies have largely welcomed the development. Girish Krishnan, Director of Payments Experience at Amazon Pay, stated that the framework preserves the fundamental zero-cost experience for consumers, small shops, and micro-businesses that underpinned UPI's success. Kunal Shah, head of Meta's WhatsApp Pay, described the policy as positive progress, while Paytm noted it will generate additional revenue from merchant operations.
However, critics remain unconvinced. Ashneer Grover, former CEO of BharatPe, argued that imposing any fees on merchants will have detrimental effects. India's opposition Congress party has accused the government of favoring American corporations, claiming the policy will channel funds to US-based companies such as PhonePe, Google Pay, and Amazon Pay. Some commentators have also expressed concerns that the new rules could push consumers back toward cash transactions.
NPCI data from September shows UPI handles over 1.1 million transactions on average every two minutes. Indian government figures from January reveal that UPI accounts for 85% of India's digital payments by daily transaction volume and 50% of global digital payments. These statistics have drawn attention from the Office of the United States Trade Representative, which issued a report earlier this year expressing concerns about India's electronic payment policies creating an uneven competitive landscape. The report noted that American electronic payment service providers face barriers to accessing India's domestic ecosystem, including UPI credit transactions and the local card network RuPay.
Industry experts suggest that although UPI is no longer completely free, the new merchant fees are unlikely to benefit card networks like Visa, Mastercard, or American Express. Instead, the charges will improve the unit economics for platforms such as Walmart-owned PhonePe and Google Pay. According to a report from Indian brokerage Ambit Capital, these two payment applications together account for nearly 85% of UPI transaction value and 81% of transaction volume.
Neil Shah, Vice President at Counterpoint Research, noted that the 0.4% fee remains significantly below credit card rates of 1.5%–2% and debit card fees, giving merchants continued economic incentives to prioritize UPI. Reuters reporting indicates that UPI merchant transactions exceeding 2,000 rupees represent only 4% of merchant transaction volume but constitute a substantial portion of total transaction value, creating a significant revenue stream for banks and fintech service providers.
Ambit Capital estimates that charging merchant fees on transactions above 2,000 rupees could unlock a revenue pool of up to 245 billion rupees (approximately $2.5 billion) for the industry. The report highlighted the stark contrast between India's zero-MDR UPI environment and the globally profitable card market, noting that fintech companies have previously been forced to rely on cross-selling financial products and value-added services to generate income.