Great Wall Motors (長城汽車) has announced its Q3 2025 results, showcasing strong financial performance. In the first three quarters of this year, the company's revenue reached ¥153.582 billion, a year-over-year increase of 7.96%, achieving its highest revenue performance in six years. In Q3 alone, revenue amounted to ¥61.247 billion, reflecting a 20.51% year-over-year growth and a 17.07% quarter-over-quarter rise, marking the best third-quarter revenue in history.

While revenue has seen steady growth, Great Wall Motors remains committed to long-term strategies, continually investing in R&D and distribution channels. The company is optimizing its product structure and enhancing brand recognition, fueled by a new vehicle rollout cycle aimed at supporting sustainable growth.

Exciting market developments stem from Great Wall's strategic shift; employing core technologies and significant localizations in Australia and Brazil are pivotal to transitioning from mere "product trade" to "ecological empowerment.” This evolution showcases a new vision for quality global development.

Q3 milestones reflect successful execution of product optimization and upward brand strategies. During the first three quarters of 2025, Great Wall's revenue hit ¥153.582 billion, signifying its best performance to date. The company sold 923,400 new vehicles in the January-September period, up 8.15% year-on-year. Notably, sales of new energy vehicles rose 31.67% to 278,500 units.

In Q3, the company maintained an accelerating growth trajectory with revenue of ¥61.247 billion, an increase of 20.51% from the previous year. New vehicle sales reached 353,600 units from July to September, up 20.20% year-on-year, while new energy vehicle sales soared 49.21% to 118,000 units, marking the highest third-quarter sales performance in history.

Growth momentum is fueled by a strong lineup of new products and an optimized structure. Notably, the premium sub-brand "WEY" achieved a remarkable year-on-year sales increase of 96.35%, demonstrating its pivotal role in brand elevation. In September, the WEY brand's new model, the "Mountain," sold an impressive 8,560 units in a single month, becoming the top-selling model in China's MPV market.

On October 15, the WEY brand launched the Mountain 7, which features intelligent all-wheel drive and laser radar—unique offerings at the sub-30萬元 price point, capturing the market shift from "business-exclusive" to "family-preferred" vehicles.

The "Tank" brand has successfully transformed from a "trendy square box" to a luxury off-road vehicle. Following its debut on August 27, the new Tank 500 was well-received, with 12,257 units sold, indicating strong market acceptance of Great Wall's high-end offerings. On October 21, pre-sales for the new Tank 400 commenced, recognized for its avant-garde design and advancing Great Wall's competitiveness in the premium luxury SUV sector.

Driven by the strong market performance of the WEY and Tank brands, Great Wall's premium model segment has seen significant growth. In September, the company sold 36,195 units priced above 200,000 Yuan, reflecting a 28.80% increase year-on-year, and the average price of its vehicles surpassed 180,000 Yuan, demonstrating an upward shift in brand premium.

Internationally, Great Wall Motors shines in its financial reporting, revealing overseas markets as a significant growth engine, offering alternatives to cutthroat price competition. In the first three quarters of 2025, Great Wall's overseas sales reached 334,200 units, including 50,269 in September alone, a 13.98% increase year-on-year, marking history with monthly sales surpassing 50,000 units.

While revitalizing overseas sales, Great Wall Motors is also achieving global brand and technology consolidation. Its Hi4 intelligent all-wheel drive electric mix technology has exemplified successful technological outreach. This innovative tech features dual-motor, multi-stage series-parallel configurations, solving several global challenges in hybrid drive systems. As of September 2025, Hi4 holds 122 invention patents and has contributed to setting nine national standards. By the end of 2024, cumulative sales of models utilizing this technology are expected to reach 410,000 units, generating revenue of ¥91.3 billion.

Capitalizing on its technological advantages, Great Wall Motors has made significant strides in the high-end Australian market. During the first nine months of the year, sales in Australia reached 39,343 units, up 23.7%, solidifying a 4.3% market share as the leading Chinese brand. In October, Great Wall held the "GWM TECH DAY" in Australia, showcasing its technological advancements within the new energy sector.

Great Wall's Hi4 technology illustrates a robust "system output" model. Its modular designs cater to diverse conditions in right-hand drive vehicles and high-temperature environments, setting “global adaptability” benchmarks for Chinese automotive technology. Moreover, the success of rugged off-road vehicles in markets across Australia and the Middle East challenges stereotypes of Chinese vehicles as only affordable options.

Additionally, Great Wall's subsidiaries—Honeycomb Auto Technology, Precision Auto, and Nobao Auto—have all been recognized among the global top 100 parts companies, underscoring its competitive framework. By 2024, overseas pricing for Great Wall's rugged models is set to reach an average of 450,000 Yuan, competing head-to-head with traditional leaders like Toyota and Jeep.

Through sponsorships of notable sports IP like WSL, AFL, and IRONMAN, Great Wall has further solidified its brand association with local consumer lifestyles, deepening its transition from "product output" to "cultural integration."

The completion of Great Wall's Brazilian factory is pivotal to its global strategy, serving as a cornerstone for ecological expansion across Latin America. According to President Mu Feng, "The Brazilian factory is a strategic base for Great Wall in Latin America, enabling us to reach Mexico, Argentina, Chile, and reduce delivery times while enhancing local service capabilities."

On August 16, 2025, the São Paulo plant officially commenced operations, with high-profile attendance from Brazilian President Lula and Vice President Alckmin at the launch of the first model, the Haval H6 GT. As a strategic hub for the region, the Brazilian factory will localize production for the Haval H6 series, Haval H9, and the 2.4T Great Wall Pickup to deepen penetration into the Latin American market, driving further overseas sales growth.

In the first half of 2025, Great Wall's sales in Brazil surpassed 15,700 units, a year-on-year increase of 19.8%, outpacing industry averages by 17 percentage points, indicating effective localized operations. With a comprehensive "ecological expansion" approach in full sail—spanning R&D, production, supply, sales, and service—Great Wall has established over 1,400 overseas channels and sales networks, mapping out a clear strategic vision.

Currently, Great Wall Motors exports to over 170 countries and regions worldwide, with sales spanning Europe, Asia, Thailand, Brazil, Australia, Saudi Arabia, South Africa, Chile, Ecuador, and key urban markets across several European nations, accumulating over 2 million unit sales.

In a volatile global automotive market, Great Wall's ecological strategy demonstrated resilience and risk mitigation capabilities anchored by its Brazilian plant. The brand is progressively unearthing new growth avenues, as the tides transition from "global cars, made in China" to "global cars, Chinese brands."

Great Wall Motors is poised for international advancement by leveraging a holistic global portfolio integrating R&D, manufacturing, supply chain, sales, and services, illustrating an elevation from mere scale expansion towards leadership in quality, establishing a successful model for high-quality expansion of China's automotive sector.