EAST BUY held its inaugural Supplier Collaboration Summit today in Beijing. The event was streamed live on the "EAST BUY See the World" channel on Douyin. This summit marks the first time EAST BUY has publicly introduced the partners behind its supply chain for self-operated products.

At the summit, Yu Minhong delivered a keynote speech, sharing his entrepreneurial journey and insights, extending from his personal experiences to the original mission of curating quality goods. Furthermore, during a roundtable session, Yu Minhong invited representatives from multiple supplier companies that support EAST BUY's self-operated and consigned products to reveal the industrial details behind the product development.

According to EAST BUY's interim performance report for the 2026 fiscal year, self-operated products have become the core growth engine for the company. As of November 30, 2025, EAST BUY had launched a cumulative total of 801 self-operated products, with the Gross Merchandise Value (GMV) from these products accounting for approximately 52.8% of the company's total GMV.