This year's combined Mid-Autumn Festival and National Day celebrations create an unprecedented 8-day "super golden week" holiday period. As the extended holiday approaches, restaurant giant HAIDILAO is experiencing a rapid surge in nationwide store reservations and customer traffic. On the first day of the National Day holiday period alone, the company recorded over 20,000 table reservations across its national store network.

With the "super golden week" approaching, China's dining and tourism markets are entering peak consumption season. To welcome the anticipated consumer surge while ensuring adequate supply and service quality, HAIDILAO stores nationwide are creating festive holiday atmospheres through diverse approaches.

For instance, HAIDILAO locations across Fujian Province are incorporating the traditional Minnan Mid-Autumn "Bo Bing" dice game into their store experiences, allowing customers to enjoy the lively atmosphere of dice rolling for prizes while experiencing local folk customs.

As the extended holiday arrives, HAIDILAO continues to enhance experiential offerings, bringing consumers across different regions a "distinctive HAIDILAO experience." The company's first pet-friendly themed store in Shenzhen exemplifies this approach, featuring pet-specific meal sets and pet wardrobes to create an ideal "dining with pets" space for pet owners.

Additionally, an expanding array of fresh-cut themed stores, late-night dining themed locations, dessert-focused outlets, and innovative concept stores provide customers with diverse holiday dining options through differentiated services and ambiances.

Currently, HAIDILAO stores nationwide have completed advance product inventory and supply chain coordination to ensure customers can enjoy fresh, seasonal specialty dishes throughout the golden week period. Recently, HAIDILAO has created a distinctive "taste journey" through autumn flagship products promoted nationally, combined with differentiated regional market offerings.

Taking hot pot bases as an example, Anhui's exclusive old hen soup base offers fresh and flavorful broth, while Suzhou's Su-style crab roe and scallop base presents a golden color with rich crab aroma. The seafood feast following the end of fishing moratorium represents a highlight among regional specialties. Razor clams, abalone, oysters, white shrimp, and HAIDILAO's premium seafood platters have been introduced to over 600 stores across 16 provinces, with cities including Nanjing, Qingdao, and Yantai offering limited-time affordable seafood options.

According to a relevant manager from HAIDILAO's Product Management Department, reservation volumes at HAIDILAO stores nationwide have continued rising recently. As of September 28, over 1,000 HAIDILAO stores nationwide have received more than 20,000 table reservations for the first day of the National Day holiday period alone.