On June 4, Macys rose 5.28% in regular trading, trading at $23.55/share, with trading volume of $69.79 million. The stock continued to rally following the release of strong first-quarter results that exceeded market expectations on all key metrics.

Macys reported fiscal Q1 non-GAAP earnings per share of $0.13, surpassing the consensus estimate of $0.10. Total revenue came in at $4.89 billion, representing a 1.7% year-over-year increase and topping analyst projections by $280 million. Overall comparable store sales grew 3%, with the flagship Macys brand posting a 1.6% comp increase and Reimagine 200 renovated stores achieving 2.4% growth. All three brands — Macys, Bloomingdales, and Bluemercury — delivered positive comp sales. The company simultaneously raised its full-year sales and profit outlook, signaling management confidence in the trajectory ahead.

CEO Tony Spring noted that sales growth was broad-based across categories and brands, driven by higher average retail prices as more customers paid full price or traded up to premium products. The company also unveiled an AI-powered shopping assistant called Ask Macys, designed to improve online conversion rates as part of its ongoing digital transformation strategy.

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