ETERNAL BEAUTY (06883) announced that during the third quarter of 2025, the Group entered into a partnership with Swiss luxury skincare brand Swiss Perfection. Through this collaboration, the Group has secured exclusive distribution rights for Swiss Perfection products in Mainland China, Hong Kong, and Macau, and will be responsible for implementing a customized market entry and expansion strategy for the brand.
Swiss Perfection, owned by Swiss company PP Produits Prestiges SA, is a premium skincare brand specializing in high-tech botanical skincare products. It is widely recognized for its adherence to Swiss innovation standards and exceptional manufacturing quality.
This partnership will significantly enhance the Group's portfolio of premium brands, strengthen brand competitiveness, and improve business stability while boosting market competitiveness and customer appeal. It is expected to drive sustained growth in performance.