MIXUE GROUP (02097) rose more than 5%, reaching a 5.06% increase to HK$41.5 by the time of writing, with a trading volume of HK$81.46 million. The catalyst behind the surge was the official opening of Mixue Bingcheng's Hollywood store in Los Angeles on December 20 (Beijing time). Located opposite the "TCL Chinese Theatre" on the Walk of Fame, the store has attracted local customers with affordable offerings like $1.19 ice cream and a localized menu. To date, Mixue Bingcheng has expanded its overseas presence to 13 countries.

A recent Haitong International research report noted that Mixue Bingcheng aims to strengthen its core competitiveness by focusing on "supply chain + brand IP + store operations," striving for an integrated cost leadership strategy. Domestically, the company plans to penetrate untapped markets while capitalizing on rapid growth opportunities in lower-tier cities, leveraging its robust supply chain and store management capabilities. In overseas markets, Southeast Asia remains a steady growth area with continuous operational optimization, while emerging markets like Central Asia and the Americas are expected to gain momentum.