Qingyang City is implementing a comprehensive strategy centered on "six key focus areas" to drive the full-chain upgrade of its apple industry. This year, the city is closely aligned with the province's requirements for expanding, improving quality, extending chains, and enhancing efficiency in modern cold and arid characteristic agriculture. The city remains committed to promoting fruit industry transformation and upgrading through high-quality development, with "building bases, strengthening brands, and improving quality and efficiency" as core initiatives.
The strategy focuses on creating "six exemplary models" to systematically construct a modern apple industry encompassing full value chains and comprehensive circulation systems. The initiative aims to accelerate coordinated development across primary, secondary, and tertiary industries while leveraging digital economy empowerment to cultivate new productive forces in the apple industry and continuously strengthen competitive advantages.
In terms of creating an industrial integration model, the city will implement a characteristic industry expansion initiative. With the goal of enhancing the entire industrial chain's output value, the focus will be on varieties, quality, brands, and standardized production. The city is accelerating the construction of 16 apple sorting lines and actively promoting the apple smart industrial park project to continuously optimize industrial structure and increase the contribution rate of primary industry value-added.
For building a characteristic industry model, the city is steadily advancing the million-acre high-quality apple base renovation and upgrading project. The annual plan includes completing quality improvement for 60,000 acres of old orchards and demonstration construction of new premium varieties. Simultaneously, leveraging digital technology, the city is promoting the construction of 34,000 acres of smart orchards, strengthening base foundations and digital transformation to achieve "digital empowerment and smart fruit development."
The city is actively strengthening cooperation with national industry associations and high-end institutions, systematically advancing preparations for the 2025 China Apple Annual Conference and Qingyang Apple Marketing Conference. Through optimized services and enhanced business formats, the initiative aims to comprehensively improve industry collaboration and development environment quality.
Regarding quality improvement and efficiency enhancement, the city continues to strengthen technological support, promoting variety structure optimization, cost reduction and efficiency improvement, and technological integration innovation. Through deepened cooperation with national research institutions and relying on leading enterprises to establish apple virus-free seedling research stations, the city extends the industrial chain, enhances the value chain, and continuously expands new spaces for industrial development.
The city maintains a unified approach, concentrating on building the "Qingyang Apple" regional public brand and constructing a system combining "Ganwei + regional public brand + enterprise trademark." The city actively organizes participation in domestic and international exhibitions, deeply explores brand stories, promotes cultural and creative product development, supports enterprises in expanding international and domestic markets, and continuously enhances brand core competitiveness and influence.
In terms of helping farmers increase income, the city adheres to the "Ruixue single-product breakthrough" approach, promoting efficient operation of the Gansu Ruiguo United Association. The city promotes the dual-cycle model of "technology + mechanism" and the integrated development model of "production + processing + cultural tourism" exemplified by companies like Juli and Zhengyang, realizing the transformation of apples from "selling by ton" to "selling by gram" and from single production to diversified integration. This truly makes the apple industry a "golden industry" for enriching people and increasing income, and a "pillar industry" for rural revitalization.