During the first week of Double 11, Taobao's health sector has demonstrated strong overseas growth momentum. Since the promotional campaign began on October 20, the health consumption industry has achieved double-digit growth in overseas sales, with key categories such as dietary supplements, home medical devices, contact lenses and solutions, and traditional Chinese wellness products all performing well.

"Health consumption is a global market worth billions of dollars and continues to grow rapidly," said Yi Shan, head of Taobao's Overseas Merchant Center. "Unlike other overseas e-commerce platforms, Taobao's unique selling point lies in its traditional Chinese wellness products, which have gained popularity among international consumers." This insight is reflected in Double 11 data: searches for wellness-related keywords on the platform surged significantly, with "dampness removal," "uterine warmth," "spleen strengthening," "kidney nourishment," and "black hair" ranking as the top five demands among overseas users.

Corresponding to this demand, Cantonese herbal soup ingredients, Ningxia goji berries, various wellness teas, black sesame pills, and donkey-hide gelatin products have emerged as the top-selling "wellness bundle" overseas. Notably, the wellness kettle, dubbed the "office essential," has unexpectedly gained traction, with sales increasing nearly 30% year-on-year.

During Double 11, Alibaba Health Pharmacy officially joined Taobao's overseas platform, adding nearly 150,000 high-quality products for international markets. "With its health platform and self-operated e-commerce business, Alibaba Health has accumulated extensive experience in brand partnerships, quality control, and category operations in the domestic market," said a representative from Alibaba Health. "Through Taobao's overseas expansion, we can now offer internationally proven products and mature supply capabilities to global consumers, further enhancing Alibaba Health's brand influence in the global health sector."

Ye Jianqiu, General Manager of Taobao Overseas, revealed that this year's Double 11 campaign was launched simultaneously in 20 countries and regions in five languages for the first time, backed by RMB 1 billion in marketing subsidies to help 100,000 merchants double their overseas sales.