Shares of WEIMOB INC (HKEX: 02013) experienced a sharp intraday surge of up to 23%. At the time of writing, the stock was up 17.65% to HK$1.6, with a trading turnover of HK$363 million.

The significant price movement follows the recent launch of the company's marketing unit's new "Tianxuan AI Talent Selection System." This system leverages the division's extensive accumulated expertise in influencer marketing to establish an AI-driven intelligent management hub for such campaigns.

The platform aims to enable intelligent collaboration and efficiency gains across the entire workflow, from market insight and influencer selection to content creation and data analytics. It is designed to shift influencer operations from a model reliant on manual experience to a more structured, reusable, and continuously improvable intelligent operational framework, thereby evolving marketing decisions towards data-driven intelligence.

According to the company's 2025 financial report, Weimob's annual revenue related to AI products and services surpassed the 100 million yuan mark for the first time.

It is reported that the marketing division has developed six proprietary AI systems—Tianshu, Tianqi, Tiangang, Tianji, Tianquan, and the newly launched Tianxuan. These systems utilize comprehensive AI integration capabilities to reshape marketing workflows, connecting all stages from strategy formulation and ad placement to content production, account management, compliance risk control, and influencer screening. This integration aims to advance the entire advertising and marketing process towards full automation and intelligence.