EASOU TECH (02550) announced its interim results for 2025, with revenue of approximately HK$382 million, representing a year-on-year increase of 37.6%. Profit attributable to owners of the parent company reached HK$10.404 million, surging 207.36% compared to the same period last year, with earnings per share of 3.16 cents.
According to the announcement, the revenue growth was primarily driven by increases in digital marketing services and digital reading platform services revenue.
In terms of digital marketing services, as the group's core business segment, it achieved revenue of HK$230 million in the first half of 2025, representing a 47.0% year-on-year growth. The company has continued to invest heavily in AIGC technology research and development, deepening AI applications in its digital marketing business and significantly enhancing the intelligence level of its advertising creative generation system. Currently, the system has established core capabilities in key areas including data analysis and prediction, placement optimization, creative generation, and intelligent customer service, substantially improving marketing precision and execution efficiency. Through AI algorithms, it achieves precise matching between advertising clients' needs and third-party advertising channels, significantly optimizing overall placement effectiveness.
In the first half of 2025, the group's platform recorded annual clicks, impressions, and click-through rates of 339.8 million, 35,884.0 million, and 0.9% respectively. During the period, the company intensified market expansion efforts, focusing on e-commerce clients and assisting domestic clients with overseas expansion as new growth directions to further scale up revenue.
Regarding digital reading platform services, EASOU TECH's digital reading platform continued to optimize user experience and expand its user base in the first half of 2025. As of June 30, 2025, the cumulative registered users of EASOU series products reached 47 million, with average monthly active users reaching 25 million.