Stock Track | MINISO Group Soars 5.98% Intraday on First-Ever CCTV Spring Festival Gala Partnership

Stock Track

02/05

MINISO Group Holding Limited's (MNSO) stock surged 5.98% during Wednesday's trading session, marking a significant upward movement for the retailer.

The sharp rise follows the company's announcement that it has become the official trendy toy partner for the China Central Television (CCTV) '2026 Spring Festival Gala'. This marks MINISO's first collaboration with the iconic national television event, with the co-branded 'Year of the Horse' product series launching concurrently.

Analysts view the partnership as a major marketing milestone and a pivotal step in the company's strategic shift from a retail-focused model to a cultural and creative enterprise. The collaboration is expected to accelerate the mainstream adoption of trendy toy IPs and open new growth markets for MINISO.

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