OPPO has once again issued a public apology regarding the issues with its Mother's Day marketing copy, expressing its deepest regrets to the general public.

The company acknowledged that both the offensive nature of the marketing content and the initial dismissive response revealed serious deficiencies in its values and sense of responsibility.

Following thorough reflection, OPPO has imposed strict penalties on Senior Vice President Duan Yaohui, who oversees the China market business, as well as other marketing managers involved. The entire marketing department will conduct a comprehensive review of the incident, with the management team seriously re-evaluating their work philosophy to return to genuine emotional expression. Additionally, OPPO will restructure its content review process and improve its tiered content review mechanism to adhere firmly to mainstream social values.

The company stated that it will take concrete actions to prevent similar issues from recurring and welcomes public supervision and feedback.