On August 22, NIO Inc. co-founder and president Qin Lihong stated at the new ES8 launch event that emotional value has no price hierarchy, meaning expensive products don't necessarily hold a monopoly on emotional value. Every product has both functional and emotional attributes, with different proportions of each.

When discussing Ledao's Firefly model, he noted that while it is the company's lowest-priced product, the Firefly has exceptionally high emotional value concentration. It represents a small car brand that shines with attitude and embodies the concept of "small car, big power."

He emphasized that the Firefly's design itself carries very high emotional value. Design encompasses material protection, wind resistance, and spatial considerations across all aspects, all of which are defined by styling. Since design itself represents extremely high emotional value, the company believes emotional value transcends price points.

"Based on different usage scenarios and purchasing budgets, we define the emotional value orientation when developing products, as well as determine how much investment goes into the cost structure for emotional attributes," he explained.