Li Shufu: Upholding Core Values to Guide Corporate Growth

Deep News
11/11

On November 9, 2025, the "AI & Automotive Night Talk" event, part of the World Internet Conference Wuzhen Summit, was held in Wuzhen. Centered on the theme "Embracing the New Era of AI-Powered Vehicles," the gathering brought together automotive leaders, tech pioneers, and ecosystem partners to explore deeper integration between AI and the automotive industry. Li Shufu, Chairman of Geely Holding Group, was invited to share his insights.

Li emphasized that amid technological transformation and shifting market dynamics in China's automotive sector, adhering to corporate core values can guide companies toward sustainable growth. For Geely, these values are: customer-centricity, strategic leadership, and "primordial drive" as the foundation.

Below are key takeaways from Li Shufu’s speech:

**1. Customer-Centricity** "Customers are our priority—they drive everything we do." However, slogans alone are insufficient. This principle must be backed by concrete strategies.

**2. Strategic Leadership** A clear roadmap ensures customer-centric goals are met. Geely’s strategic framework, outlined in the *Taizhou Declaration*, focuses on five pillars: strategic focus, integration, synergy, stability, and talent development. Every initiative now aligns with this framework to uphold customer-first commitments.

**3. Primordial Drive ('Yuan Dongli')** Strategy without execution is meaningless. "Yuan Dongli" refers to the vitality and dedication of employees—their intrinsic motivation to align with corporate goals and embrace customer-centric values.

Li elaborated that "Yuan" signifies energy and spirit. To sustain this drive, Geely invests in both material and cultural incentives: - **Material Support**: Beyond mandatory social insurance, Geely extends commercial health coverage to employees’ spouses, children (under 18), and parents—a policy upheld for years. - **Cultural Integrity**: Management must practice what they preach, fostering a respectful, transparent workplace where employees take pride in upholding Geely’s values. "Employees are discerning; they’ll only commit fully if they believe in the company’s integrity."

"Yuan Dongli" also represents tapping into fundamental strengths—unlocking potential, improving processes, and ensuring quality to sustain growth.

In summary, Geely’s core values—customer-centricity, strategic leadership, and primordial drive—serve as a compass for navigating challenges and achieving long-term success.

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