Data from Meituan indicates that during the 2026 Spring Festival holiday (February 16–23), the instant retail market in central and western counties showed strong activity, with gift-related orders increasing by approximately 30% year-on-year. The top three best-selling categories were electronics, alcoholic beverages, and premium fruits, with smartwatches experiencing particularly notable sales growth. Influenced by the Milan Winter Olympics, sales of winter sports equipment such as ski jackets and snow boots surged by up to threefold. All ten counties with the highest order growth rates were located in central and western regions, led by Xinjiang, Tibet, and Gansu.