Jinbaifang Community on Luxi Street recently launched a "Public Welfare Farming Support, Genuine Benefits for the People" market event, inviting the veteran farmer market from Yuci Supply and Marketing Cooperative to set up stalls within the neighbourhood. This initiative uses an innovative village-community linkage model to provide precise support for rural revitalisation.

The event leverages the complementary strengths of urban and rural resources, removing distribution barriers and cutting out middlemen to deliver fresh, quality farm produce directly to residents' doorsteps. The market was well-stocked and orderly, featuring seasonal fruits and vegetables, organic grains, pure cooking oils, and specialty handmade local products.

All items were fresh and reasonably priced, drawing many local residents who browsed and purchased enthusiastically. Shoppers could buy genuine green agricultural products without ever leaving their community.

This market activity represents a practical step by the community to implement paired-assistance efforts and advance integrated urban-rural development. It not only broadens sales channels for local farmers and alleviates unsold inventory issues, boosting their incomes, but also enriches the daily supply of goods for residents, achieving a win-win outcome of increased farming income and greater public convenience.

Looking ahead, Jinbaifang Community plans to deepen the urban-rural paired-assistance mechanism, regularly host farming-support and public-welfare activities, and use grassroots-level precision measures to drive rural revitalisation while continuously improving residents' sense of fulfilment and well-being.