1. Q1 Revenue: 4.43 billion RMB, up 19% year-over-year, exceeding guidance of 15-18% growth.
2. Domestic Revenue: 2.49 billion RMB, up 9% year-over-year.
3. Overseas Revenue: 1.59 billion RMB, up 30% year-over-year.
4. Same-store sales in China improved significantly, with positive growth during May Day holiday.
5. Focus on opening larger, high-quality stores. New stores average 300 sqm, up 27% from last year.
6. Gross margin increased by 1 percentage point to 44.2% compared to last year.
7. Operating expenses increased due to direct store expansion, especially in overseas markets.
8. Adjusted operating profit margin was 16.6%, down 4.2 percentage points year-over-year.
9. The company maintains its goal of achieving positive same-store sales growth in China for the full year.
10. MINISO continues to focus on IP collaborations, product innovation, and channel upgrades to drive growth.
Disclaimer: This earnings call summary is generated by AI and is for informational purposes only. Due to technical limitations, inaccuracies may exist. It does not constitute investment advice or commitments.