To mark fifteen years of collaboration with the National Park Foundation, the snack brand Nature Valley, owned by General Mills, has introduced a series of limited-edition commemorative packaging and exclusive outdoor adventure kits inspired by iconic U.S. national parks such as Yellowstone and Yosemite.

The special packaging spans several of the brand's popular product lines. The Nature Valley Crunchy series features the natural landscapes of California's Yosemite and Redwood National Parks. The Sweet & Salty series showcases the majestic scenery of the Grand Canyon, Arches, and Acadia National Parks. The Protein series highlights the geysers and wilderness of Yellowstone National Park, while the Biscuit Sandwiches series incorporates the desert scenery of Joshua Tree National Park.

Additionally, Nature Valley has released a limited-edition National Parks Adventure Kit. This kit includes exclusive merchandise themed around Yosemite, Yellowstone, and Arches National Parks, such as an outdoor tote bag, a sun-protection neck gaiter, and a waist pack, along with an annual America the Beautiful Pass for park entry. The kit will be available for purchase starting July 9th on the brand's official website, with limited quantities and a limit of one per customer.

Nature Valley is part of General Mills. The brand's vice president, Scott Baldwin, stated that this summer campaign aims to continue the partnership with the National Park Foundation, which has spanned over fifteen years, and to encourage more people to experience the beauty of America's national parks firsthand. Over the past fifteen years, Nature Valley has donated more than $35 million to the National Park Foundation, supporting trail restoration projects covering over 20,000 miles in parks including Mount Rainier, Grand Teton, Yosemite, and the Grand Canyon.

The limited-edition packaging is now available for sale at major retailers across the United States.