CHINA LIT (00772) rose more than 5%, reaching HK$44.02 by the time of writing, with a trading volume of HK$311 million. The uptick follows the company's announcement at its 2025 Creator Conference on October 16, where CEO Hou Xiaonan unveiled an upgraded "Creator Partner Program," expanding into comic-drama (漫剧) production alongside its existing short-form video focus.

As of October 2025, CHINA LIT has 30 comic-drama titles surpassing 10 million views each, with hits like *The Ming Dynasty Son-in-Law* and *Invincible Simulation System* exceeding 100 million views.

Everbright Securities noted that CHINA LIT’s online literature business remains stable while it continues incubating new IP. The firm expects profit growth from emerging segments like short dramas, IP derivatives, and AI-powered comic-drama production. New releases from its subsidiary New Classics Media (新丽传媒) are also anticipated to bolster full-year performance.

According to Ocean Engine data, the comic-drama market saw an 83% monthly growth rate in content supply during H1 2025, with over 3,000 titles produced and revenue surging 12-fold. The sector’s annual market size is projected to exceed RMB 20 billion.

SWS Research highlights that the comic-drama industry is in its early growth phase, with long-term opportunities lying in IP monetization and global expansion. Meanwhile, Kaiyuan Securities suggests that leading platforms and IP holders accelerating investments—coupled with AI video tools—will further fuel the high-growth AI comic-drama sector.