A research report from CICC indicated that EAST BUY (01797) announced its financial results for the first half of the 2026 fiscal year, with total revenue increasing by 5.7% year-on-year to RMB 2.31 billion, slightly below expectations. Adjusted net profit reached RMB 258 million, surpassing expectations by 68%. Due to a strengthened management team and improved operational capabilities, the firm raised its revenue forecasts for the 2026 and 2027 fiscal years by 3.1% and 4.8% to RMB 5.19 billion and RMB 5.9 billion, respectively. Based on enhanced gross margin and improved operational efficiency, CICC increased its adjusted net profit attributable forecasts for EAST BUY for the 2026 and 2027 fiscal years by 80.2% and 32.1% to RMB 437 million and RMB 410 million, respectively. Owing to more optimistic earnings growth expectations, the target price was raised by 25% to HK$30. An Outperform industry rating was maintained.