On June 15, Ferrari rose 4.75% in regular trading, trading at $372.48/share, with turnover of $49.29 million. The stock has entered a sustained recovery channel following the nearly 8% selloff triggered by the debut of its first fully electric vehicle, the Luce.

On the news front, Morgan Stanley upgraded Ferrari from Equal Weight to Overweight and raised its target price from $388 to $438, citing that the recent selloff overly interpreted temporary concerns as permanent brand issues. The bank highlighted Ferrari's large ultra-high-net-worth client base and continued global wealth growth as long-term tailwinds, noting the market has been too pessimistic about the company's growth prospects and brand strength.

Meanwhile, CEO Vigna confirmed that all 1,600 initial prospective customers committed to purchasing the Luce after viewing the physical vehicle, with partial payments already received. UBS further noted that Ferrari's EV model is more likely a supplement to its existing product lineup rather than a fundamental shift in brand positioning, easing concerns over dilution of brand scarcity.

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