Tai Hing Group Holdings Limited released a positive profit alert indicating that profit attributable to owners for the six months ended 30 June 2026 is projected at HK$72.00 million–HK$78.00 million, up from HK$40.81 million a year earlier. The guidance implies year-on-year growth of approximately 76%–91%.

Management attributes the improvement to:

• Enhanced food and service quality that lifted customer traffic and average spend per head at core restaurants, supported by the group’s membership programme and targeted marketing initiatives that drove same-store sales growth.

• Network optimisation across Hong Kong, Macau and Mainland China, including brand adjustments, store revamps and new product introductions, which collectively boosted branch-level profitability.

• Staff incentive schemes that raised operational efficiency, alongside increased use of artificial intelligence in advertising to expand brand exposure on social media.

The board noted that the interim figures are based on unaudited management accounts and remain subject to review. The full interim results are scheduled for release by end-August 2026.

Tai Hing stated it continues to maintain sound financial conditions and healthy cash flow, supporting confidence in the group’s long-term development. Shareholders and potential investors are advised to exercise caution when dealing in the company’s shares until the confirmed results are published.