AUNTEA JENNY (02589) saw a surge of over 7% in late trading. At the time of writing, the stock was up 5.94%, trading at HKD 162.4 with a turnover of HKD 18.24 million.

The move follows news that the company recently opened its first store in Indonesia, located in the Emporium Pluit Mall—a mature, high-end Chinese business district in North Jakarta. The company's future strategy will focus on shopping centers, high-traffic commercial areas, and zones popular with younger consumers. Initial expansion will prioritize Jakarta and its surrounding core metropolitan areas, with gradual penetration into high-potential secondary cities to build regional network effects.

Notably, AUNTEA JENNY's internationalization strategy continues to advance. By the end of 2025, the brand had opened 45 stores overseas in markets including Malaysia, the United States, and South Korea. In early 2026, it further expanded into the United Kingdom and Australia. The launch of its first Indonesian store represents a deeper strategic push into overseas markets, particularly within Southeast Asia.