The city boasts a per capita sports venue area of 4.95 square meters, ranking first in the province. Consumer markets, including the "Jiangsu Super League" second viewing sites, have driven comprehensive economic benefits exceeding 5 billion yuan. By 2025, the city will strengthen the construction of public fitness venues and facilities, adding 143 new courts of various types in parks and green spaces, again leading the province. In 2026, a high-level city football team will be established to deliver more exciting matches in the "Jiangsu Super League," showcasing the fighting spirit of the "Deer Team" and enhancing urban cohesion. During the recent opening ceremony of the seventh session of the Ninth Yancheng Municipal People's Congress, the government work report mentioned the "Jiangsu Super League" three times, signaling its evolution from a mere sports event into a powerful engine driving urban development.

The explosive popularity of the "Jiangsu Super League" in 2025 has not only ignited the sports enthusiasm of Yancheng's citizens but also showcased a new vibrancy within the city. This football-induced fervor is continuously being transformed into strong momentum for boosting consumption and elevating the city's influence. Yancheng is actively cultivating local brand events, preparing to establish the "Yancheng Super League," and promoting a "sports+" event economy, aiming to create an original and influential urban football IP with distinct recognition in the Yangtze River Delta region. Counties and districts like Dongtai have already taken the lead in publicly recruiting players for the "Yancheng Super League," reflecting a surge in public participation.