Shares of FOREST CABIN (ASX: 02657) have once again climbed more than 10%. At the time of writing, the stock is up 10.34% to HK$37.14, with a turnover of HK$4.6332 million.

The catalyst for the move is the company's robust performance during this year's 618 shopping festival. The brand's online gross merchandise value across all channels more than doubled year-over-year.

Specific platform performances were particularly strong. GMV on Douyin skyrocketed by over 200% compared to the same period last year. Tmall's self-operated channel saw growth exceeding 30%, a figure matched by the JD.com platform. Meanwhile, sales on the WeChat platform also more than doubled.

Strong Performance Across Categories

Concurrently, the company delivered standout results in several key product segments. The brand successfully secured the number one position on Douyin in both the facial essential oil category and the toner/astringent category.

Analysts have previously highlighted the company's solid position as a leading domestic brand in the high-end facial oil skincare market. The ongoing iteration of its core products and expansion into new categories are seen as key drivers for future growth.