Uncovering the Secret Behind Bilibili's Spring Festival Gala Success

Deep News
02/18

On February 17, the 2026 Bilibili Spring Festival Gala officially aired, attracting a peak viewership of nearly 86 million with over 200,000 real-time comments. Multiple related topics quickly topped trending lists. A major highlight of the event was the collaboration between veteran and emerging comedians. Esteemed performers such as Zhu Shimao, Feng Gong, and Song Xiaobao showcased their comedic expertise in segments like "New Students on Campus," "Internet Feast," and "Reborn as the Treasure Tycoon." Their acts blended skillful comedy with spontaneous interactions and current trends. The combination of experienced and new talents created unique chemistry, while natural on-stage moments amplified the relaxed and joyful atmosphere. Comedians Zhang Xingchao, Li Jiacheng, and Yang Yuguang expressed honor in sharing the stage with comedy legends, describing it as a milestone moment. Their humorous skit with Zhu Shimao depicted amusing aspects of elderly life. Another standout was Feng Gong and his disciples' performance "Internet Feast," created by a core team with an average age over 60. To resonate with younger audiences, Feng Gong previewed the act at two offline student events. This dedication to creativity earned widespread praise, with viewers noting that veteran artists truly captured the essence of the festival. During the gala, topics such as "Bilibili Spring Festival Gala Hits Hard," "Bilibili Skits: Laughing to Exhaustion," and "Feng Gong, We Miss You" trended on social media. Clips from the event amassed millions of views rapidly, with comments like "This feels so right," "This is what the New Year should be like," and "Absolutely explosive" flooding the screen.

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