Shares of Pros Holdings Inc (PRO) plummeted 5.04% in Friday's intraday trading session, despite the company reporting first-quarter earnings that slightly beat analyst expectations. The sharp decline comes as investors grapple with mixed signals from the company's financial performance and analyst reactions.

Pros Holdings, a provider of AI-powered solutions for pricing and revenue management, reported adjusted earnings of 13 cents per share for the quarter ended March 31, surpassing the consensus estimate of 12 cents. Revenue rose 7% year-over-year to $86.32 million, also edging past analyst expectations of $85.76 million. However, the company maintained its full-year guidance, which may have disappointed investors hoping for an upward revision given the Q1 beat.

Adding to the downward pressure, Stifel analysts cut their price target on Pros Holdings stock from $30 to $24. This reduction likely contributed significantly to the sell-off, as it suggests concerns about the company's valuation or growth prospects. The stock price decline on Friday extends a challenging period for Pros Holdings, which had already seen its shares fall by 10.2% in the current quarter and 22.2% year-to-date prior to this latest drop.