Deckers Outdoor Corporation's stock soared 15.77% during Friday's intraday trading session. The significant upward movement followed the company's release of its third-quarter fiscal 2026 financial results after the previous trading session.

The footwear and apparel maker reported quarterly earnings that substantially beat analyst estimates, driven by robust global demand for its HOKA and UGG brands. Furthermore, Deckers Outdoor raised its full-year guidance, now expecting higher earnings per share and annual sales. The strong performance was attributed to resilient demand, particularly for Hoka running shoes, and a lower-than-expected impact from tariffs.

The positive results triggered multiple analyst actions, including price target increases and rating upgrades from firms such as Telsey Advisory, Wells Fargo, UBS, BofA, and Jefferies. The company's optimistic outlook, combined with the strong quarterly performance, fueled the stock's rally.