UJU HOLDING (01948.HK) saw its stock price surge by 9.18% in Friday's morning trading session, following the release of its impressive interim financial results for the first half of 2025. The company reported substantial growth in both revenue and profit, surpassing market expectations and boosting investor confidence.

According to the financial report released on August 28, UJU HOLDING achieved a revenue of RMB 5,018.3 million for the six months ended June 30, 2025, representing a significant year-on-year increase of 29.8%. More notably, the profit attributable to owners of the company climbed to RMB 66.3 million, reflecting a remarkable 52.8% growth compared to the same period in 2024. This strong performance was primarily driven by the company's thriving advertising business and successful expansion of its live commerce operations.

The company's advertising segment demonstrated robust growth, with total billings reaching approximately RMB 7.9 billion. Direct advertiser business accounted for 62.8% of the total, indicating strong client relationships and market positioning. Additionally, UJU HOLDING's live commerce business successfully expanded into South American and European markets, although the gross merchandise value (GMV) slightly decreased to RMB 513 million from RMB 539 million in the previous year. The positive financial results, coupled with the company's strategic expansion and improved operational efficiency, have clearly resonated well with investors, as reflected in the significant stock price increase.