In a dedicated effort to implement the political and people-oriented nature of financial work, focusing on the practical implications of the "Five Dos and Five Don'ts," and actively promoting the cultivation of a financial culture with Chinese characteristics, EB SECURITIES has leveraged its capabilities to drive investor education initiatives deeply and substantially. The company guides the establishment of a long-term investment philosophy and effectively protects the legitimate rights and interests of financial consumers.

First, leading with Party-building to practice finance for the people. In the process of cultivating a distinctive Chinese financial culture, the company actively explores Party-building-led investor education, innovating with a new "Party-building + Investor Education" model. Utilizing Party-construction collaboration platforms, it conducts inclusive financial activities, guiding practitioners to uphold honesty and stability, take responsibility, consciously maintain market fairness and justice, popularize basic financial knowledge, strengthen defenses against illegal securities activities, and enhance financial consumers' risk awareness and capabilities, thereby materializing the concept of finance serving the people.

Second, implementing multiple measures to enrich inclusive activities. 1. Collaborating with Party-Mass Platforms: The red gene forms the root and soul of EB SECURITIES, deeply integrated into the entire investor education process. The company actively partners with local Party-Mass Service Centers to carry out financial knowledge普及 and anti-fraud宣传活动, building convenient financial bridges to serve the public and continuously improving service effectiveness. It innovatively practices the "Party-building + Investor Education" model, collaborating with centers such as the Bund, Lujiazui, Jiangning, Yuyuan Street, and Ruijin Street Youth League Committee to conduct financial science普及, anti-fraud宣传, and integrity-promoting activities, achieving deep integration of financial services with Party-Mass services, enhancing consumers' sense of gain and security, and helping to shape an upright financial ecology.

2. Co-building a宣传 Ecosystem: Investor education content avoids rigid lecturing, adhering to与时俱进 and innovation. The company actively uses artificial intelligence technology to create educational materials, continuously enriching forms and optimizing content to make financial knowledge more understandable, relatable, and better suited to public needs, thereby enhancing the effectiveness of宣传教育. It also collaborates with external media to build a "Investor Education+"宣传 ecosystem, effectively promoting comprehensive cooperation with Ant Group's financial education base and becoming one of the first securities firms to join the Alipay Financial Education Base. Additionally, it disseminates inclusive financial activity news and popular consumer content on platforms like the Alipay base and Xinhua Net, helping to invigorate corporate, industry, and financial culture, boosting宣传 vitality, and further advancing the cultivation of a Chinese characteristic financial culture. The company strengthens societal宣传 efforts, significantly improving outreach impact. For example, in the first quarter of 2026, its anti-fraud materials were displayed across 440 communities, office buildings, and apartments in Shanghai, continuously expanding anti-fraud coverage and helping to build a strong line of defense for protecting public property safety.

3. Conducting "Five Outreach" Activities: Coordinating its nationwide branches, the company actively carries out "Five Entry" investor education activities centered on themes like "Rational Investment Companion," "Financial Education宣传 Week," and "World Investor Week." These initiatives involve entering campuses, communities, commercial districts, rural areas, and listed companies. In 2025, it organized 2,100 educational events, promoting the "Five Dos and Five Don'ts" spirit,普及 basic financial knowledge, and guiding investors to adopt rational, value-based, and long-term investment concepts.

4. Strengthening University-Enterprise Cooperation: Responding to the Securities Association of China's call to integrate investor education into the national education system, the company builds a full-age educational service system for youth. For primary and secondary students, it uses holiday programs for financial literacy启蒙 and anti-fraud education, laying a foundation for basic financial literacy. For university students, it has established deep collaborations with 59 institutions nationwide, including Shanghai Maritime University, creating joint financial education courses where company experts bring practical experience into the classroom, broadening students' financial perspectives. It also actively develops a "Social Practice Classroom," organizing visits to enterprises and investor education bases to comprehensively enhance youth financial literacy and social实践能力.

Adhering to grassroots engagement and meticulous effort, the company has conducted nearly 5,000 educational activities in recent years, reaching over one million participants. Behind these figures is the careful planning and organization by more than 200 branches across the country, steadily advancing coverage region by region. Employees serve communities, engage with enterprises, and teach in schools, making investor education accessible and financial knowledge within reach. Public recognition and gratitude are the most valued honors for all staff.

Since 2025, EB SECURITIES' investor education efforts have received 44 awards from various social institutions and mainstream media. Positive feedback from society has strengthened the company's resolve and belief in serving the public.