CITIC Bank's Zhengzhou Branch recently collaborated with Lichu Business Services and CITIC Prudential to organize the "Entering Ten Thousand Enterprises – Trusted Service Benefits Enterprises" event series. This session focused specifically on the chain restaurant industry, bringing together more than 30 well-known chain restaurant companies from across the province. The event aimed to create an efficient communication platform for resource sharing, ecosystem development, and financial empowerment.

During the event, experts from Lichu Business Services provided in-depth insights and solutions based on their advanced understanding of the merchant services sector. The Alipay team shared practical case studies on how innovative payment tools, such as the "Tap to Pay" feature, can help brands increase revenue. CITIC Bank's Zhengzhou Branch presented a comprehensive suite of services tailored to the characteristics of restaurant businesses, covering transaction settlement, trade financing, and exchange rate risk management.

A representative from the Corporate Banking Department of CITIC Bank's Zhengzhou Branch emphasized that the bank has been deeply rooted in the Henan market for 28 years and regards chain restaurant enterprises as key partners. The bank has consistently supported the growth of local restaurant brands and plans to continue enhancing its integrated capabilities in finance, technology, and service. This will enable the bank to better meet the diverse needs of restaurant businesses, including operational turnover, store expansion, and capital management, serving as a reliable and professional financial partner throughout their development.