Shares of New Oriental Education & Technology (EDU) surged 5.10% during intraday trading on Wednesday, marking a significant upward movement for the education stock.

The rally appears linked to a newly released survey highlighting robust trends in China's overseas study market, a core business segment for the company. The report indicates that undergraduate students exhibit the strongest intention to study abroad, forming the primary demographic, with a total intention for higher education stage study abroad reaching 77%. Furthermore, the average study abroad budget among respondents hit a 12-year high of 605,000 RMB in 2026.

Prospective students are also showing more pragmatic decision-making, with "cost-effectiveness" becoming a key factor in school selection. This environment of strong demand, coupled with rising budgets and a focus on value, could signal favorable conditions for education service providers like New Oriental that assist students with study abroad planning and preparation.